Video: Joyner Lucas – Frozen

Joyner Lucas‘ ascent to the top of the rap game continues with the release of the music video for his newest track “Frozen.” Ben Proulx and Lucas collaborated to make a scary music video for the single “I Am Not A Racist” that takes aim at the dangers posed by distracted driving. The video was released in conjunction with the rapper’s song “I Am Not A Racist,” which became an internet success. The words of “Frozen” are spoken by the protagonists throughout the entirety of the music video, just as they were in his first successful single. In this case, the protagonists are individuals whose lives were cut short because to the reckless driving of others.

The success of “Frozen” contributes to the remarkable rise of Joyner Lucas. After “I Am Not A Racist” received more than 50 million views on YouTube, other artists, including Eminem and Boi-1da, sought out the services of the Atlantic signee and creative director. Lucas’s renown will surely expand as a result of “Frozen,” since he will continue to handle subject matter that is personally significant to the vast majority of Americans.

According to the National Highway Traffic Safety Administration (NHTSA), in 2015, distracted driving was responsible for the deaths or injuries of close to 8,000 individuals, and this figure is only expected to continue to climb. As a result of this, “Frozen’s” muse and the astute lyrics make it an album that will resonate well with the listeners who purchase it. People, put down your phones and pay attention to the road.

Check out the music video for “Frozen“.