Video: Kendrick Lamar – DNA.

Kendrick Lamar clearly doesn’t believe in breaks. Over the course of the past few weeks, he has maintained a stranglehold on the music game. After releasing a commentary-inspiring video for “HUMBLE.” at the tail end of March, he then released the whole DAMN. album on Good Friday, just in time for his appearance at Easter Coachella. The day before yesterday, new apparel was added to the TDE website, and today, he gave the world a brand new video for the song “DNA.”

Don Cheadle is featured in the visual, which means that viewers will be startled to see Kendrick reaching into his Hollywood rolodex for this particular project. In the interrogation room, the two had quite the conversation with one another. In point of fact, Cheadle was the one who first showed the video, much like how LeBron James was given the privilege of showing the first trailer for DAMN.

Check out the music video for “DNA“.